Sperry Works, LLC dba as DIY Fly Fishing (“DIY Fly Fishing,” “our,” “we” or “us”) understands your privacy is important. This Privacy Policy (“Policy”) describes how we collect, use, store, process and share your information in relation to your access and use of the Service (including the Site, Mobile Apps, Standalone Maps, and Products). By visiting, accessing or using the Service, you expressly consent to the collection, use, storage, transfer, processing and disclosure of your information, including personally identifiable information, as described in this Policy. IF YOU DO NOT AGREE WITH THIS POLICY, DO NOT ACCESS OR USE ANY PART OF THE SERVICE, REGISTER FOR AN ACCOUNT OR MAKE A PURCHASE.
1. INFORMATION COLLECTION
(a) General. When you visit the Service, you can browse without submitting any personally identifiable information about yourself. We will, however, receive and store some non-personally identifiable information about you, as described below. In order to participate in certain functionalities, you may be asked to provide personally identifiable information. “Personally identifiable information” is information that would allow us to actually identify you, such as your name, postal address, email address, telephone number or any other information the Service collects that is defined as personal or personally identifiable information under applicable law.
(b) Account; Login; Purchase. If you create an account, you will be asked to provide and we may collect certain information, including, but not limited to, your email address and password selected by you. If you register for your account using social networking service credentials, we will collect your credentials in order to identify and log into the third party application or website and will retain your credentials to collect information from the social networking service. If you make a purchase, you will be asked to provide certain information, including, but not limited to, first and last name, email address, billing address, shipping address, phone number and credit card information. See “Payment Information; Third Party Payment Processor” below for more information on the handling of payments.
(c) Payment Information; Third Party Payment Processor. We use third-party payment processors (currently Stripe and Paypal) to assist in securely processing your personally identifiable payment information. The credit card information that you provide is encrypted and transmitted directly to the payment processor. We do not store your credit card information and do not control and are not responsible for payment processor or its collection or use of your information. You may find out more about how payment processor stores and uses your credit card information by accessing Stripe’s privacy policy and Paypal’s privacy policy.
(d) Request Product and Other Information. You may provide your email address and other contact information to us in order to request product information or other information related to DIY Fly Fishing products and services even if you do not sign up for an account or make a purchase.
(e) Communications. In order to receive certain communications from us, you may be required to submit certain information to us, including, but not limited to, your name, email address, phone number and other contact information.
(f) Location Data. Certain features available in the Service provide us with your location information, including GPS coordinates in real time or through browser geolocation APIs (“GPS Location”). Your GPS Location may allow us to locate you with a high degree of precision. We use this GPS Location information in order to provide the Service. If the Service is unable to acquire your GPS Location, certain features of the Service may not be available to you. We may also collect and use GPS Location information to offer you products or services, to protect, enhance or update the Service and as described in Section 2 below.
(g) Automatically Collected Information. Similar to other websites and online services, we may collect some information automatically and store it in log files. We may use Google Analytics or other third party analytics providers to collect this information about the Service. This collection may include, but is not limited to: your IP address, browser type and language, device type, referring/exit pages and URLs, other browser history, platform type, number of clicks, landing pages, cookie information, the pages you requested and viewed, the amount of time spent on particular pages and the date and time of each request you make. We collect this non-identifying information in order to better understand our users, to more efficiently operate our business, to promote our products and services and to improve the quality of the Service. We may automatically collect information using various tracking technologies, such as cookies and web beacons.
(h) Cookies. A cookie is a small text file that is stored on a computer or smartphone for record-keeping purposes. Our third party analytics providers use cookies to record information about your activities while using the Service and to “remember” you when you return to the Service. Some cookies remain on your computer or device until you delete them. Others, like session ID cookies, expire when you close your browser. You may set your browser or device setting to attempt to reject cookies and you may still use the Service, however, certain features of the Service may not be available if your browser or device does not accept cookies. See the section titled “Do Not Track Settings” below for more information on how the Service may respond to your browser or device settings. We do not control the use of cookies by third parties. See also “Third Party Analytics Providers” below.
(i) Web Beacons. Web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) are tiny graphics with a unique identifier that are used to track the online movements of web or mobile app users. Unlike cookies, which are stored on a computer’s hard drive or your smartphone, web beacons are small graphics that are about the size of the period at the end of the sentence that are embedded invisibly on, for example, web pages or in HTML-based emails. Our third party analytics providers may place web beacons on the Site that track what other websites you visit (both before and after visiting the Site) or on the Application for gathering related Application statistics (for example, recording the popularity of certain Application content and verifying system and server integrity). Our third party analytics providers use information obtained from web beacons to help us improve our business and the Service. We do not control the use of web beacons by third parties.
(j) Google Analytics. Google Analytics uses cookies and web beacons in order to collect demographic and interest-level information and usage information from users that access and use the Service, including, but not limited, to information about the pages where users enter and exit the Service and what pages users view on the Service, time spent, browser, operating system, device information, and IP address. Cookies and web beacons allow Google to recognize a user when a user visits or accesses the Service. Google uses the information it collects from the Service and other websites or services to share with us and other website operators information about users including, but not limited to, age range, gender, geographic regions, general interests and details about devices used to visit websites and purchase items. We take reasonable measures to prevent linking information we receive from Google with any of your personally identifiable information. For more information regarding Google’s use of cookies